Developing e-commerce marketing capability - Myassignmenthelp.Com

Question: Discuss about the Developing e-commerce marketing capability. Answer: Description This report discusses about the construction of an online website, which is centered towards the selling of books. These books include four categories, which are thriller/mystery, fiction, text and university books. These books will be presented in the website where users will be able to buy the products based on their requirements (Turban et al., 2017). These books will be the sole product of the website where revenue earned from them will be the sole responses of business. In addition, this website will also consist of various other links, which will be used to show a full page showing the characteristics of the product. This means that when a user clicks on the link of a particular book, they will be taken to another link, which will show the full description of the product. Potential customers The business involves selling books to the customers by means of online website e-commerce store. The potential customers of the online store involve the population of Queensland. Along with this another set of customers are the students of the university located in that area. These are the potential customers which will be considered while opting for advertisement and marketing. Moreover, the advertising will be considered to show the products in front of specific age groups. Aims The main aim of this online business involves providing help to the students of the university. As students need to go the library of the university each time to access the books, it consumes time every time this occurs. This makes it a necessity to consider the development of an online solution, which will enable the students to request for the books from the website. The students will also be able to take the books on trial based on a week period. After that they will be charged as per the rules of the library set in the university. Objectives Online sales- As the payment option will include debit or credit cards and even cash on delivery method age group targeting is required to address them in advertisements. This does not involve kids or teenagers, as they will not be able to buy the products. Online marketing- The methods of online marketing will involve using the social media and organic traffic generation. This will be done by using SEO tools, which will be utilized, by using blogging as a method. In addition, the use of advertising in social media networks like facebook and Instagram will be adopted (Gregory, Ngo Karavdic, 2017). Influencer marketing will also be used to target the age groups required. Organic traffic will be utilized by using Google search ads and Bing ads. Moreover, small flyers will be made that will be distributed in the streets for creating awareness. Customer centric designs- The website will be more on users. This will be done by creating a responsive site. Moreover, the interface of the website will also be made to be user-friendly to grab the attention of the users (Kim Peterson, 2017). Trust creation- Along with this, the product page will also show the number of user reviews that has been given to the product so that a better impression is made in front of the customers. Other objectives- The security protocols will be undertaken by implementing the SSL protocol. Hence, the security implications will be reduced and the website will be able to function properly (Turban et al. 2017). Moreover, the presence of a backend process will also be present which will be used to capture the user information. SWOT Analysis SWOT analysis is the method of analyzing the factors of strengths, weaknesses, opportunities, and threats for the website development of online bookstore for Queensland University (Bohari, Hin Fuad, 2017). The Swot Analysis is shown in the following table, Strengths Use of technical and technological tools for the deployment of the improved website development Implication of the advanced operations with the help of program management Weaknesses Absence of previous experience had resulted in exhausting more time for complete website development Dependency of the technology have limited the occurrence of the scope development Opportunities Global expansion of the online book access from the Queensland mobile website Alignment of the successive SDLC methods the website development Threats Technical issues in website development might result in causing the failure of the website Loss of database is another major setback for the complete project development Risk Analysis The risk analysis for developing a website for the online book store for Queensland University is a document that provides an analysis of the probable risk factors that may or may not have direct impact on the operations of the website development (Ervural et al., 2017). The probable risk factors for the project and their assessment has been done in the table below, Risk Description Risk Analysis Control Strategy Risk Name Risk Description Probability Severity Rating Current Control(s) Control Rating out of 5 Slackness in custom coding The slackness in custom coding would be resulted due to the inappropriate coding methods. The issues in the deployment of the appropriate coding would form the impact on the program development for the website. Possible Major High Skilled Coder should be employed for overcoming the possibility of slackness of coding 3 Scope Creep Scope creep generally occurs when there is some difference between the existing and the desired project scope. The analysis of the scope is a must factor as the deployment of the website would be subjected to the requirements and expectations of the clients and users. Unlikely Moderate Low Scope Management Plan would be helpful for dealing with scope creep 4 Delay issues The delay in project activities would be subjected to the various issues and the complexities of the technical requirements. The website development would require a step by step method for the alignment of the website function development and testing. Almost Certain Minor Medium Time Management Plan would result in the occurrence of the delay in the website development 4 Inadequate Resources The shortage of the resources is a crucial factor that can hamper the completion of the project activities. The shortage of the resources might occur due to the exhaustion of resources by the complex activities. Possible Major High Shortage of resources can be overcome by the deployment of the implication of the provisional resources 3 Issues in Data migration The issues in data integration would be resulted due to the probability of the data being platform development. The cross platform compatibility is the major issue in the deployment of the improved website functions and operations. Likely Critical Very High Platform independent data should be used so that the migration can be done easily 5 Name of products Fiction Book University Book Text Book Mystery/Thriller Book The Great Gatsby Australian Literature English Skills Builder Book Murder in the Orient Express The Hunger Games Australian Property law Imaginative Landscape Origin The Da Vinci Code The Globalization of World Politics In the Lake of the Woods Cambridge Wizard Study Guide The Midnight Line The Animal Farm Australia and the British Embrace Textbook of Clinical Pharmacy Practice Hardcore Twenty Four The Kite Runner History of the Australian vegetation Essential Mathematics Two Kinds of Truth Lord of the Flies Australias Foreign Relations Medical Surgical Nursing The Magpie Murders The Hobbit The Anthology of Colonial Australian Adventure Fiction The Australian Political System in Action The Hound of the Baskerville The Alchemist Mariners are Warned Mathematics Plus A Legacy of Spies The Help The last Shilling The road to management The Girl with the Dragon tattoo The Fault in Our Stars Civics and Citizenships The Australian Welfare State The People vs. Alex Cross Defining solution for the website The revenue model, value proposition model and marketing strategy are main features of the ecommerce website. The use of these features helps in providing proper usability feature to the website. The value proposition model of is well defined in order to maintain a proper translated version of the website (Niu, Song Xiao, 2017). The website has been made customer centric that have helped in maintaining and providing the solutions to various problems of customers in the university. The target customers for the website are the student of Queensland University. The marketing strategy of the website has provided integrated solution to the issues created regarding the traffic generation in the website (Brindley, 2017). The use of the advanced technology for preparing the website have helped in maintaining feasibility for the students (Gill, Ricciardi, James, 2017). The use of mobile technology and artificial intelligence have added a bonus to the feature of the website. The use of ASP.NET and C# language have helped in providing a proper approach to the completion of website. 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